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    13.11.2023
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    3 minutes
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    Author: Igor Tarnavsky
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How to understand if your company needs a website?

Does my business need a website? This is a question that often crosses the minds of entrepreneurs and business owners. In this article, we will discuss the most important aspects and answer the questions: "Why does a business need a website?" and "What is the purpose of a website?".

Why does a business need a website?

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    Increased online presence: The internet is where people spend more time than anywhere else. Creating a website allows your company to be visible to potential customers at any time.
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    Attracting new customers: Your website can be an excellent tool for attracting new customers. You can use it to advertise products and services, publish reviews, and reports on your work.
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    Building trust: Having your own website increases the level of trust among potential customers. Modern consumers often seek information on the internet before making a purchase.
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    Image control: Your website gives you the opportunity to control your company's image and create your own brand.

When and who needs a website?

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    Need to expand the audience: A website allows you to work with customers not only locally but also globally. This is especially important for companies that offer products or services that may be of interest beyond your region.
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    Need to increase revenue: Having your website helps increase income, expand the geography of customers, and simplify the process of selling a product to a few clicks.
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    Need for business development: The purpose of creating a website can vary - increasing sales, enhancing brand recognition, providing the audience with information, an additional sales channel, and more.

With a website, your company can occupy competitive positions in the market and ensure stable growth. Therefore, if you still have doubts about whether your business needs a website, it's worth carefully considering all the benefits and opportunities it can provide.

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