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Analyzing Website Performance Using Google Analytics and Google Search Console
18.08.2023
6 minutes
Author: Natalia Malova
Analyzing Website Performance Using Google Analytics and Google Search Console
18.08.2023
6 minutes
Author: Natalia Malova
Everyone knows that information about how users interact with your website and how search engines evaluate it can be obtained using two powerful tools - Google Analytics and Google Search Console. But how to use them to improve website performance and business?
First of all, let's learn more about these tools:
1. Google Analytics provides you with analytics regarding the visitation and user behavior on your website.
What to focus on in this tool?
Overview: After logging into your account, you will see key metrics such as the number of visitors, page views, bounce rates, and session duration. Monitoring these metrics helps identify various issues and improve your website's effectiveness (For example, low visitor counts might indicate problems like slow site loading, SEO issues, etc. or a high bounce rate may suggest that users aren't finding what they're looking for or are dissatisfied with the initial impressions of the site - optimizing headlines, descriptions, and important content on the first page might be necessary).
Traffic Sources: Learn where visitors are coming from (search engines, social media, direct entry, etc.). This helps you focus efforts on the most effective audience acquisition channels.
Keywords: You can see the keywords users are using to find your site. This information aids in optimizing and creating content to increase site visibility.
2. Google Search Console helps you track how your site interacts with Google's search robot, providing insights on indexing and search visibility.
What to pay attention to in this tool?
Indexing: Find out how many pages from your site are indexed by Google and whether there are indexing issues. With this feature, you can manually request Google to index new site pages, expediting the crawling process and making your site accessible to Google users.
Search Results: Study how your site appears in search results, which queries most frequently lead to your site, and how users react. If you notice low click-through rates (CTR) for specific queries or a high bounce rate, it may indicate issues with your titles, descriptions, or content. This allows you to take steps to improve and optimize.
Links: Track the sources of links to your site and ensure they are high-quality and relevant to maintain a positive site reputation in the eyes of search engines and users. If you suspect harmful links that could negatively impact your search engine ranking, you can use the Google Disavow Tool to indicate which links you want to be ignored.
Page Quality: Get a usability rating for pages on computers and mobile devices, along with recommendations for improving user-friendliness. Remember that site loading speed has a significant impact on site ranking and user interaction. Our article on the importance of mobile optimization might be helpful.
ANALYSIS USING GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE IS AN ONGOING PROCESS.
Continuously study the data, refine your website, and observe changes in user behavior and search result positions. This will help you make your site more effective and your business more profitable.
Julia Andrusiak
Account Director
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