How to write an article that will be read?

19.01.2023

13minutes

Author: Karina Haposhko

#Websites #Digitalization

19.01.2023

13minutes

Author: Karina Haposhko

#Websites #Digitalization

Imagine that your article is a bridge between the client and your company. For some people, it will be a place to get to know the team, for others, it will be a resource that will help with important information or be the last word in making a decision on a project. Or it may go unnoticed, "not catch on" at all. How do you make sure your article does get read?

Even Hogwarts is not clear on this issue (just yesterday we learned), so let's look at a number of questions that will help you better navigate what and how to write.

The goal is not to standardize all texts, but to make the writing process easier and increase the effectiveness of the final work.

Who will I write for?

What will I write about?

Why will I write it?

On behalf of whom will I write?

What should the text look like?

What about the "secret ingredient"?

What's next?

Conclusions.

Let's look at each question.

Conclusions

An article/text is just a tool that performs a certain function;

During preparation, think carefully about who you will write for, what you will write about and why;

Engage not only your mind but also your heart – write with care for the reader.

The ability to choose the right combination of words to convey a thought is not something that happens when someone kisses you on the forehead and blesses you with the talent to write. It's the result of practicing your thinking skills. Saturate your brain with quality content, practice formulating your thoughts on any topic and your articles will be read.

Good luck to everyone and good results!