What are the stages of website development?

    10 minutes
    Author: Olena Riedina

What are the stages of website development?

    10 minutes
    Author: Olena Riedina


To create a website, you need to have an idea of what it should look like, how it should work and who will be its visitors.


Thinking about and drawing up an action plan for creating a website is like building a solid foundation for your future virtual home where you will meet your customers.


If you implement this stage in a hurry or skip it altogether, you are guaranteed to come across a lot of mistakes that will cost you time and money to fix.

So, where to start?

Start with analytics. You need to define your target audience and analyze your competitors. You need to understand why you are making a website and what it solves.

Ask yourself the following questions:

    Who is this web resource for?
    What are your advantages?
    What will be useful for the client?
    What communication channels will be convenient?

Look at how competitors work, what solutions they highlight and what shortcomings they have. Use all this information for your own purposes and determine how you will stand out.

An important point is the domain. If you already have a domain, you use it at the final stage of website development, if not, choose a suitable option.

Next, you need to decide on a strategy.

Define the goals of your website and what tools you will need to achieve them.

These can be:

    sales (e-commerce);
    customer acquisition;
    presentation of a product or service;
    lead generation, etc.

There can be several goals, the main thing is to understand what you want to achieve.

Moving on, it's time to start creating the technical specification.

The technical specification is one of the most important points. It is important to describe the work of the resource accurately, clearly and not to miss anything.

The technical specification should be very detailed – write down how the site's functionality should work, what color the buttons should be, what font to use, etc. Even if you think "everything is clear here," don't neglect to write down everything to the smallest detail.

It is important to avoid vague concepts: beautiful, smooth, fast, etc. Everyone has their own understanding of goodness. You should clearly describe what you want to get – color, shape, logic of work, etc.

Try to write in a clear language, do not use ambiguous phrases or your own concepts. The contractor should not ask "what did you mean".

When the technical specification is ready, we move on to prototyping.

You need to make a prototype, think about the structure of the site and its navigation. It should be easy to use and intuitive. There are various programs for creating prototypes that allow you to move elements, resize them, etc.

As soon as you have ready-made layouts, move on to design mockups.

At this stage, the designer chooses colors, fonts and shapes, following the corporate identity.

Try not to make a fancy design. Trends change quickly.

Once the layouts are finalized, the client approves them and the layouts are passed on to the layout designers. It is better to check several times if you are satisfied with the design so that you don't have to rework it at the layout stage.

Layout is the translation of sketches into HTML code. The site should be responsive, i.e., it should work in any browser on any device (it is important to make design mockups for different devices before the layout).

Now it's time for programming. This stage can be described as the revitalization of the entire site. That is, the programmer, using a programming language (PHP, Java, JavaScript, Python), prescribes all the functionality of the site: the operation of buttons, link clicks, feedback forms, shopping cart, etc.

As you create the website's functionality, you can start adding content - texts, photos, products, etc. The materials should be prepared in advance. Texts are written by copywriters based on the terms of reference or by a business owner who understands the intricacies of the product and has copywriting skills.

Photos must be of a certain format and size, and the "weight" of the photo is important, which affects the speed of photo uploading and the space requirements on the server's hard disk.

And now comes the fun part – testing. You need to repeatedly check all the functionality of the site, on different devices, in different browsers, at different times. It happens that some bugs (errors, flaws, or defects in a computer program or system that cause it to produce an incorrect or unexpected result) are repeated only under certain conditions that are not easy to detect immediately. It is best to start testing at the layout stage. This will allow you to correct errors at an early stage and not return to them before launching the site.

After detecting and fixing errors, it's time to transfer the site to a "live" server and be sure to test it again. It's important to choose a server based on the development of the site so that you don't have to change it quickly.

After the successful launch, the project is transferred. The client is provided with instructions on how to work with the website (if not trained during development) so that the owner can publish new content or add new template pages on their own. As a rule, the developer is obliged to fix bugs and provide consultations during the time specified in the contract.

To the main stages of development, you can add SEO optimization, which will allow you to reach the required positions in search engines faster and help you to promote your website further.

So, the classic algorithm for developing a high-quality website is as follows:

STAGE 0. Analytics

Formulate why you need a website, who the target audience is, research the experience of competitors and what the market situation is.

STAGE 1. Terms of reference

Describe in detail the functionality and key design characteristics. Avoid general concepts and ambiguity.

STAGE 2. Preparing a prototype

What would your website say to your client if it could talk? "I won't give up without a fight" or "Welcome, I'll help you find the answer to your question quickly"?Think about the structure and navigation with people in mind. The website should be user-friendly and intuitive.

STAGE 3. Design

Prepare layouts with your corporate identity in mind, choose colors, fonts, and shapes. Be careful in your creative impulse, too non-standard solutions get boring over time and trends change quickly.

STAGE 4. Layout

Translate the sketches into HTML code. Keep in mind that the site should work in any browser on any device.

STAGE 5. Programming

Bring the site to life – use a programming language (PHP, Java, JavaScript, Python) to write the buttons, links, feedback forms, shopping cart, etc.

STAGE 6. Testing

Check the site on different devices and different browsers, testing different conditions.

STAGE 7. Launching

Transfer to a working server, re-test, prepare instructions on how to work with the admin panel for your employees.

STAGE 8. Optimization

Optimize your content to rank better in search engines and promote your services more effectively.

When choosing a developer for your website, you should pay attention to their work (not just photos), but also how they function, as well as customer feedback. After all, a website is a meeting place with your company in a virtual space and it should be not only visually pleasing but also convenient and functional. The quality of your website affects your business.

Looking for website developers? Hello! That's us) Book a consultation to discuss the details.


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