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CRM setup for a sparkling wine producer
ARTWINERY is the largest producer of sparkling wines in Eastern Europe. The entire production cycle at Artwinery is located at a depth of more than 72 metres in underground gypsum tunnels, which maintain unique microclimatic conditions all year round – constant temperature and humidity.
The production capacity of the enterprise is 25 million bottles of sparkling wine per year.
Year
2021
Project duration
5 months
Technical support
from 2021 to the present
Specialists involved
5 persons
Year
2021
Project duration
5 months
Technical support
from 2021 to the present
Specialists involved
5 persons
The project can be divided into 3 main steps:
Step 1. Basic system settings
The project can be divided into 3 main steps:
Step 1. Basic system settings
Automation of the Order Life Cycle business process
To automate order processing by managers, we set up the Order Life Cycle business process using the code. The business process has several scenarios depending on the type of delivery and the availability of the required product in the warehouses.When working with a Deal, CRM processes data on the quantity of goods in warehouses. If the required quantity is not in the nearest warehouse, CRM informs the operator about it and also shows the warehouse where the required quantity is available.
Automation of the Order Life Cycle business process
To automate order processing by managers, we set up the Order Life Cycle business process using the code. The business process has several scenarios depending on the type of delivery and the availability of the required product in the warehouses.When working with a Deal, CRM processes data on the quantity of goods in warehouses. If the required quantity is not in the nearest warehouse, CRM informs the operator about it and also shows the warehouse where the required quantity is available.
ERP and CRM integration
The RabbitMQ queue server is used for integration with the ERP system. Data from the ERP is uploaded to the server daily and then to the CRM and website.
The data we get from ERP:
ERP and CRM integration
The RabbitMQ queue server is used for integration with the ERP system. Data from the ERP is uploaded to the server daily and then to the CRM and website.
The data we get from ERP:
Step 2. Integrations to expand the functionality
The key settings of the second stage are the following:
Step 2. Integrations to expand the functionality
The key settings of the second stage are the following:
Step 3. Integration with R-Keeper
Data is transferred from CRM to the website via the API in json format. The interface of the Deal provides the ability to transfer the order composition through an API request to the R-Keeper system. Based on the received data, R-Keeper generates receipts for customers. This functionality is used to sell goods in bars and other points of sale, not through the website.
Step 3. Integration with R-Keeper
Data is transferred from CRM to the website via the API in json format. The interface of the Deal provides the ability to transfer the order composition through an API request to the R-Keeper system. Based on the received data, R-Keeper generates receipts for customers. This functionality is used to sell goods in bars and other points of sale, not through the website.
The implementation of CRM made it possible to organise online sales through the website, as previously goods were not sold through the website. Website development and CRM implementation were carried out in parallel.
A website was created as a new sales channel, implemented data synchronisation between website, CRM, and ERP, and as a result:
Results
A website was created as a new sales channel, implemented data synchronisation between website, CRM, and ERP, and as a result:
Julia Andrusiak
Account Director
+38 050 700 75 72
latigid.ogeretla%40kaysurdna.y
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