Case BIG DAY MEMORIES

integration between Pipedrive and Webflow using Make.com

BIG DAY MEMORIES is a company that provides professional services for photography, videography, and digital image processing.

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YEAR

2023

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PROJECT DURATION

5 days

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TECHNICAL SUPPORT

-

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SPECIALISTS INVOLVED

1 persons

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Рік

2021

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Тривалість проєкту

5 місяців

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Технічна підтримка

з 2021 до цього часу

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фахівців було залучено

5 людей

artwinery

Challenges

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    Considering the large number of forms (14-15), optimization and integration fine-tuning were necessary to ensure efficient data processing during scaling.
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    It was important to address the issue of potential data duplicates to avoid incorrect records or data mixing.
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    Ensuring the accuracy of transmitting all website forms, including the transfer of utm tags and form names, was crucial.

Виклики

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    Тривалий час обробки замовлення.
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    Губиться інформація щодо залишків товару на складі.
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    Не завжди ефективна комунікація між співробітниками.
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    Розкидані документи по різних сховищах.
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    Дані оновлюються вручну.
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    Немає своєчасного оновлення інформації для клієнтів.

Solutions

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    The primary objective of integrating the two systems, Webflow and Pipedrive, was to facilitate their interaction. Specifically, it aimed to ensure that submissions from all forms on the Webflow website, upon completion, would seamlessly transfer to Pipedrive. Using this data, contacts (Person) and deals (Deal) would be generated on the Pipedrive side. 
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    The result of the implemented integration is the correct transfer of data from 14-15 website forms to Webflow in Pipedrive and the creation of a contact (Person) and a contract (Deal) in Pipedrive based on this information.
artwinery

Project Details

The integration process and project features

The project evaluation was presented in two options for selection. The first option was API integration, and the second was integration using Make.com. The client chose integration using the integration and automation service - Make.com.

The task was to retrieve data from the completed forms on the Webflow website.

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The integration process was organized in the form of a simple scenario, where the trigger was the Event webhook module from Webflow, configured to handle completed forms on the website. After filling out the form, all data is sent to Make.com.

To perform the «action,» built-in modules from Pipedrive CRM were used, such as «Create Person» to create a contact and «Create Deal» to generate a deal for this contact.

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On the Pipedrive side, Deal i Person has added the necessary fields to save information from the Webflow site:

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We received an additional task from the client: Since they use the Pipedrive Campaign tool, they need all customers who have consented to the processing of their personal data on the form to have the «Subscribed» value automatically set for the «Marketing Status» field. This is necessary for them to be able to send email campaigns through Pipedrive Campaign, as Pipedrive does not allow sending promotional emails without this status.

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Therefore, for this purpose, the «HTTP request» module was added, in which, using a PUT request, we update the «Marketing status» field with the value «Signed».

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Next, two new pop-up forms were added to the website, which do not have a wedding date selection field. For these forms, the deal should go directly to a specific stage in Pipedrive. To achieve this, branching was implemented using a tool called Router with the «is date» filter.
If the deal passes through this filter, it is created at the NEW stage, as before. However, if the deal does not pass through this filter, the process is initiated at a specific stage, and the process continues accordingly (except for the stage at deal creation, which is specified differently).

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Results

The result is a successful integration of Webflow Forms and Pipedrive CRM

The choice of the Make.com service had several positive aspects for the client. The integration was not only efficient but also significantly cheaper compared to API integration—by choosing Make.com, the integration cost was reduced by almost 3 times. Additionally, its advantages include the possibility of refinement and modification, as well as monitoring its operation without developer involvement. Make.com also assisted the client with other integrations and processes related to various services that the client could configure independently.

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Julia Andrusiak

Account Director

+38 050 700 75 72

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