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02.01.2023
4 minutes
Author: Olena Riedina
Everything You Need to Know About CRM Systems: Core Functions and Business Automation
It's no secret that for business growth, it's worth going online and automating business processes. The situation with COVID-19 demonstrated that without digitization, a company may not survive. It becomes necessary to enter new markets, launch advertising campaigns on social networks, search engines, optimize processes, and build them online.
What is a CRM system?
CRM system is software that helps companies collect, analyze, and use information about customers to improve their service and increase sales. The main goal of CRM is to preserve information about customers and their interaction with the company, enabling the creation of personalized communication and sales strategies
With a CRM system, you can keep track of all your customers and monitor the sales department's work from the moment a lead is created (an inbound request in the form of a call, message, or email) to receiving feedback on the completed order.
CRM system is primarily a tool designed to increase the efficiency of your sales managers' work.
Main functions of CRM:
Contact and Customer Database Management: CRM allows storing all customer information on one platform, including contact details, interaction history, previous purchases, etc.
Customer Segmentation: Using data from CRM systems, companies can divide their customers into different segments based on various criteria, allowing for effective marketing activities.
Sales Management: CRM systems provide the ability to track the entire sales process, from the first contact with the customer to closing the deal. This enables managing potential deals, forecasting sales, and planning business development strategies.
Analytics and Reporting: CRM systems provide the ability to analyze sales data and customer interactions, helping companies make informed decisions to improve business.
Therefore, when answering the question "How to choose a CRM system for business," it is worth paying attention to such basic functionality as:
Convenient access to your customer database;
Lead management (sales funnel);
Contact duplicates control;
Integration with telephony, email clients, chatbots;
Sales reports.
This set of features turns CRM into a modern universal business tool that saves time and money, speeds up work, and increases the productivity of your employees.
CRM as a Business Automation Tool:
CRM system is a key tool for automating business processes. It allows automating routine tasks such as event reminders, email, report generation, and much more. This frees employees from mundane tasks and allows them to focus on creative and strategic business tasks.
Overall, CRM systems are an integral part of modern business, helping companies improve customer interaction, increase sales, and optimize business processes. Implementing a CRM system in your business can lead to a significant increase in employee productivity and your company's competitiveness.
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