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Case TRADR.CO

CRM customization for a SAAS platform

TRADR is a SAAS platform aimed at providing education, charting tools and exclusive news and content to its members.

Through the in-app software, members can receive on-demand information about market events, improve their current trading strategies and develop their knowledge alongside thousands of other aspiring professionals.

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Year

2022

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Project duration

2 months

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Technical support

was not

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Specialists involved

4 persons

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Year

2022

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Project duration

2 months

icon

Technical support

was not

icon

Specialists involved

4 persons

Challenges

tradr.logo
    icon
    Automate data synchronisation between Deals in Pipedrive and contacts in CloudTalk.

Solution

Solution 1. not the best

Synchronise data updates to Pipedrive and CloudTalk using Zapier.

Solution 2. successful

Synchronise data updates to Pipedrive and CloudTalk via API.

Project Details

The key task of integrating the two systems, Pipedrive and CloudTalk, was to synchronise the deal stages in Pipedrive with the corresponding deal names in the Tags field in CloudTalk contacts when adding and editing Deals in Pipedrive.

The result of the integration is the correct synchronisation of contacts between CloudTalk and deals in Pipedrive. When you create a deal or change its stage (Lead, Abandoned, V1, V2) in Pipedrive, the value of the Tags field list in CloudTalk should change to the corresponding one (Lead, Abandoned, V1, V2). That is, if you create a deal in Pipedrive and immediately specify a stage or a default stage, the value in the corresponding contact in CloudTalk should immediately change to the same as the stage name: Lead->Lead, Abandone->Abandone, V1->V1, V2->V2. And it should work the same way for stage changes (i.e., the trigger is editing a deal).

When evaluating the task, it was assumed that this integration would be done using Zapier. But in the end, it did not meet the client's expectations, because when the stage was changed, the contact name changed in the form "[Abandoned] First Name Last Name of the contact" in Pipedrive and, accordingly, this name was further transferred to CloudTalk.

Below you can see the process of this integration as it looked like:

tradr.co screen, information, and leads
tradr.co screen, information, data, workspace
tradr.co screen, information, data, workspace

After presenting this integration and receiving feedback, it turned out that this type of exchange was not suitable for the client, because he planned to use the Tags field to segment customers in CloudTalk for further activities (mailings, calls, etc.).

In response, we prepared another offer for the client, namely API integration between Pipedrive and CloudTalk and implemented it in the way the client needed. That is, when creating a deal and editing it in Pipedrive, the integration was triggered, and the corresponding contact in CloudTalk (verification by email) changed the value of the Tags field to the same value as the name of the deal stage.

So, how does the integration work?

Watch this 3-minute video to learn more about CloudTalk and Pipedrive integration.We show how it can work for you on test accounts.

So, how does the integration work?

Watch this 3-minute video to learn more about CloudTalk and Pipedrive integration.We show how it can work for you on test accounts.

Below is a screenshot of the customer pipeline with the stages Lead, Abandoned, V1, V2. And the deal for the example "Testing Users lead" at the V1 stage.

tradr.co screen, information, data, workspace

After switching to our test transaction, we move it back to the stage for demonstration, i.e. to the Abandoned stage.

tradr.co screen, information, data, workspace

Next, we go to CloudTalk, find our test contact and open it to see that our Tags field is set to Abandoned, which is the same as the deal stage associated with the same contact in Pipedrive.

tradr.co screen, information, data, workspace

Next, for verification, let's move this deal to another stage, namely the "Lead" stage.

tradr.co screen, information, data, workspace

Going to the same contact in CloudTalk and refreshing the page, we see that the Tags field has changed its value to another one, similar to the stage of the deal, i.e. the value "Lead".

tradr.co screen, information, data, workspace

Results

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    Key deal and contact updates are automatically synchronised in Pipedrive and CloudTalk in real time.
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Olena Melnychuk

Olena Melnychuk

Chief Operating Officer

+38 050 700 75 72

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Illustration

Ukraine, Chernivtsi+38 050 700 75 72

Arlington, VA, United States+1 202 643 28 83

Portugal, Lisbon+351 932 26 05 94

Emaillatigid.ogeretla%40liam

ABOUT US

Mission and values

Our partners

Social responsibility

PRODUCTS

Pipedrive

Zoho

Uspacy

WordPress

Weblium

SERVICES

Website Development

CRM Implementation

Web Development

Digital Transformation

Support

UX/UI Design

Integrations