12 tips for creating a landing page design

Landing has proven itself as an effective tool for solving the following tasks:

What does the effectiveness and functionality of the landing page depend on?

The convenience and simplicity of a landing page or site for users play an important role which may be a novelty for some people. Still, the convenience of organizing the structure of the landing page (site) is more important than the design because if it is difficult for the user to find the information he needs to achieve the ultimate goal - ordering your service, product, etc., then the design will not save the situation.

Poorly implemented usability can destroy the best ad integration. To achieve an effective result, it is necessary to use a properly constructed usability structure and apply a carefully thought-out design.

Advantages of a one-pager

Landing pages work perfectly in cases where you need to talk about a particular service or event. And also as a platform for online stores. Creating a landing page means much less work and, as a rule, a lower price and a quick start. Unlike a website, a redesign will be cheaper and faster for a one-pager.

Why should something be changed?

Remember, time flies, design trends change, and so does CMS - that's why your landing page needs to be updated periodically, analyzing Google Analytics data and metrics, and receiving customer feedback. Our AlterEGO team studies the received information and offers optimal solutions. By improving usability, as a result, we get conversion progress.

It is essential to mention that the guarantee of good conversion results depends not only on a perfectly executed landing page; this process is also influenced by the content of the customer, advertising companies, and the efficiency of the sales department.