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What Service Businesses Lose Without A CRM System

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    12.01.2024
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    6 minutes
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    Author: Julia Andrusiak
Illustration

What Service Businesses Lose Without A CRM System

    icon
    12.01.2024
    icon
    6 minutes
    icon
    Author: Julia Andrusiak

Google Spreadsheets and Excel are undoubtedly useful tools, and they're free. However, they may not be able to handle large flows of information. Business very quickly outgrows their poor functionality. If business owners have never used a CRM system for business, they may not even realize they are missing something.

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Disadvantages of Business Management without CRM

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Disadvantages of Business Management without CRM

1. Poor Database Management

Maintaining a customer database manually is extremely difficult. It is almost impossible to control which employee fills in a particular field. It is also impossible to guarantee that all data is entered correctly, in the right section, and in the correct format. Instead, specialized programs, such as the Ukrainian CRM RemOnline, provide standardized customer profiles that are easy to fill out and search.

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1. Poor Database Management

Maintaining a customer database manually is extremely difficult. It is almost impossible to control which employee fills in a particular field. It is also impossible to guarantee that all data is entered correctly, in the right section, and in the correct format. Instead, specialized programs, such as the Ukrainian CRM RemOnline, provide standardized customer profiles that are easy to fill out and search.

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2. Chaotic Deal-Making

If a company does not consider implementing a centralized CRM system, it leaves its employees without essential tools. Someone writes down all the data in a notebook, and it's available only to them. Some people rely on Excel spreadsheets. And someone saves the history of interaction with customers in their email inbox. In such a work environment, sales processes become a confusing and unpredictable journey through a maze. It's out of the question to make sales forecasts and create an effective strategy. No team member sees the full picture of what is happening with business.

3. No Way to Track Employee Performance

Without a CRM for the sales department, business owners do not know which of their managers are achieving their goals, how efficiently they convert leads, and how many deals they lose. But thanks to the visual data and analytics that CRM collects, it's easier to identify growth points or to reward hard-working employees.

4. Security Threats

Protecting and keeping data private is difficult if it is scattered across multiple sources. Not all employees need to access certain information, and using spreadsheets alone can expose data to unnecessary risks. No less dangerous is employee negligence when data is accidentally deleted, which can be difficult or impossible to recover. To eliminate human error risks, in the online CRM RemOnline, you can configure access rights by role and assign tasks and work orders to particular employees. 

5. Overwhelming Routine Tasks

Sales and customer service can be exciting and dynamic processes. However, there are also a lot of boring routine tasks that must be done daily. Employees need to track leads moving through the sales funnel, enter data when creating a customer profile, and monitor the status of a work order—all these daily tasks can be exhausting. At the same time, a CRM system for sales, such as RemOnline, allows you to link conversations with customers to their profiles, set up automatic notifications, define rules for moving from one status to another, and so on. 

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5. Overwhelming Routine Tasks

Sales and customer service can be exciting and dynamic processes. However, there are also a lot of boring routine tasks that must be done daily. Employees need to track leads moving through the sales funnel, enter data when creating a customer profile, and monitor the status of a work order—all these daily tasks can be exhausting. At the same time, a CRM system for sales, such as RemOnline, allows you to link conversations with customers to their profiles, set up automatic notifications, define rules for moving from one status to another, and so on. 

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Conclusion:

While customer service and sales require attention and consistency, relying only on manual processes can be a death sentence for a company. Business owners who don't implement CRM programs risk losing potential customers and being unable to manage their teams and resources effectively.

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Julia Andrusiak

Account Director

+38 050 700 75 72

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