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So, where to start?
Start with analytics. You need to define your target audience and analyze your competitors. You need to understand why you are making a website and what it solves.
Ask yourself the following questions:
Look at how competitors work, what solutions they highlight and what shortcomings they have. Use all this information for your own purposes and determine how you will stand out.
An important point is the domain. If you already have a domain, you use it at the final stage of website development, if not, choose a suitable option.
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